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Friday, May 22nd, 2009 11:12 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
caddymanIn the news today we hear that BA (British Airways) announced the biggest loss since the company was privatised in 1987.
BA reported a loss before tax of £401m for the year to 31 March, after seeing its results hit by a weak pound and higher fuel costs.
This is to be expected, I guess, in the current economic climate. The bit that worried me, though, was less the news and more the headline (which has since changed, so there's no point linking to it): BA profits nose dive.
Is it just me, or are the words nose dive particularly worrying when used in an article about a national (or indeed any) airline?
BA reported a loss before tax of £401m for the year to 31 March, after seeing its results hit by a weak pound and higher fuel costs.
This is to be expected, I guess, in the current economic climate. The bit that worried me, though, was less the news and more the headline (which has since changed, so there's no point linking to it): BA profits nose dive.
Is it just me, or are the words nose dive particularly worrying when used in an article about a national (or indeed any) airline?