London Olympics

[caddyman]

The London Olympics Committee have unveiled the new logo for 2012. It is breath taking:



[Poll #996962]

Comments

[nyarbaggytep.livejournal.com]

I can't even begin to express how sickening this entire thing is. It would be bad enough at 40k, but 400? Beyond my comprehension.

[mr-h-r-hughes.livejournal.com]

Maybe I'm crazy but surely running a competition for university design students would've saved a lot of money, the olympics get a logo for free and some lucky student gets one hell of a kick-start to their portfolio.

[nyarbaggytep.livejournal.com]

I absolutely agree.
Just what I thought.

[nyarbaggytep.livejournal.com]

Thank you.
It's true, and I know very little about design too, but I see no good things going on there.

Lord Coe stole my legs

[ladkyis.livejournal.com]

I just want Lord Coe to give me my legs back - would he have become Lord Coe with his old legs? no! that's why he snuck in and stole my legs

[sack-boy.livejournal.com]

On the basis of this travesty alone the "contract" for the 2012 should be revoked and given to the French or the Faroe Isles - in fact anybody else.

[velvet-the-cat.livejournal.com]

Now several have pointed out the Lisa Simpson interpretation I'm having trouble seeing it as anything else.

Mind you, at least it represents something like that...

What an expensive pile of cr@p.

[jfs.livejournal.com]

Not to my taste, but then it shouldn't be - I'm not in the target audience for this logo. Nor is anyone else on your friends list.

feistyredhead pointed out that it's a very 'NuRave' logo - it has elements of hip hop, graffiti and is, as the designers said, aimed at the Google generation. And that's not us.

As for the cost - I don't trust any simple quote over the cost of a design exercise because I've actually been involved in them. For the cost, there won't just be a logo - there will be a number of them, a book of design guidelines and so on, and so on. And the designs will have been consumer tested too, and that all costs money. Maybe £400K is too much, but it's not like someone scribbled it on the back of an envelope and got given a cheque for £400,000.

[sack-boy.livejournal.com]

Bearing in mind that I generally loathe organised sport I am doubly not the target market. But then by ignoring the 25+ (30+) market they are alienating a lot of people.

[bluesman.livejournal.com]

Agreed. They are ignoring most of the people who will watch the games, though I won't be one of them.

I generally loathe organised sport

I knew there was a reason I liked you.

[jfs.livejournal.com]

And just for the sake of balance ... http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm - some nice ideas in there.

[mr-h-r-hughes.livejournal.com]

I concur Pete.

Sorry, I have to disagree, I'm a fan of graffiti and I don't see very much connection between that blob and graffiti art.

They said that it was aimed at the 'Google generation' I also heard Coe on TV last night claiming it was 'edgy'. I wouldn't mind them explaining in depth what either of those terms *actually* mean otherwise a fellow might think they are just spouting lazy buzz-words.

Anyway, why exactly is the olympics being aimed at a certain group of people ? I don't think that it's the 'yoof' who are paying for most of the bloody thing.

[failing-angel.livejournal.com]

I'm not surprised by the price, merely depressed by it.

Why didn't they make it a competition or something?
Send in a design with the winner getting their logo used and free tickets or something.
At the very least it would increase participation by the masses.

(£400k???)

[ladkyis.livejournal.com]

the people who can afford the tickets for the actual games will not be the "young, edgy, google generation" they will be the middle-aged and over 30s who have money to spend and don't care that they are ripped off

ps does google generation perhaps mean those who were concieved while their parents were using google, thereby proving it useless as a contraceptive - so it can't do everything!

[ruletwo.livejournal.com]

What I find irritating is that is it comes straight from the same hackneyed set of ideas and images that have been plundered for at least he last twenty years to produce the Olympic logos and such-like.

'Google-generation' - rubbish! You don't see web companies using this sort of cubist/modernist stuff - it dates from before the Second World War and became mainstream fifty years ago. It might remind Lord Coe of something from his youth - but it is just aging advertising executives pretending that what they grew up with is still zeitgeist. Bah! Pathetic has-beens. We might just as well used Britannia for the logo - its just as contemporary and could we at least pretend it was post-modern irony/retro/British humour.