So what am I missing here..?

So this morning on my way into work, I stopped off in Sainsbury’s to pick up a jar of instant coffee to keep me going in the office. I have to confess that with excitement levels being where they are, I am temporarily at least, back on the caffeinated stuff. The lack of caffeine had me dozing more than once in the dog hours between 2.30 and 4.00pm. This, I feel, is probably unwise in the current climate.

Anyway, I nipped in to buy more instant coffee as I said. Now, it may be that I am being particularly dim, but I honestly don’t see what they are driving at with this:



Apparently it used to be £1.91 per 100g and following a price cut it is now er… £1.91 per 100g. I really don’t get it; I accept that I am quite capable of being overly dim at times, but…

I have noticed recently that instead of displaying the price for the item, some shops have started quoting the price per 100g instead of the actual price (though they could and often do, do both), so the unwary might pick up a jar thinking £1.91 is all they are expected to pay. In fact the jars contain 200g, so when they get to the till that’s £3.82 to you.

Which I think is a bit naughty